Reinventing Leadership

Strategies to Empower the Organization

By Warren G. Bennis; Robert Townsend
HarperCollins Publishers, Paperback, 9780060820527, 187pp.

Publication Date: December 2005

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In Reinventing Leadership, Bennis and Townsend discuss their concise leadership plan for the 21st century that reinvented leadership strategies and aims to empower both employees and organization. They focus on:

•moving away from conventional standards of business practice

•building trust

•finding a mentor to encourage reflective backtalk

•rewarding accomplishment

About the Author
Warren G. Bennis is university professor and founding chairman of the Leadership Institute at the University of Southern California. He is also chairman of the Center for Public Leadership at Harvard's Kennedy School and Distinguished Research Fellow at the Harvard Business School. He has written more than twenty-five books on leadership, change, and creative collaboration including Leaders, which was recently designated by the Financial Times as one of the top 50 business books of all time. His most recent book is Geeks & Geezers.

Robert C. Townsend?(d. 1998)?drew upon his early experiences as a banker at American Express Co. to redirect Avis Rent-a-Car as president and chairman. Under his leadership, Avis experienced a?celebrated turnaround, fueled by the ?We Try Harder? advertising campaign. Townsend also worked as an executive at 20th Century Fox and was director at several companies, including Dun and Bradstreet and Radica Games. Townsend was a celebrity in his own right, and a frequent lecturer and talk-show guest.
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