Strategies to Empower the Organization
Publication Date: December 2005
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In Reinventing Leadership, Bennis and Townsend discuss their concise leadership plan for the 21st century that reinvented leadership strategies and aims to empower both employees and organization. They focus on:
•moving away from conventional standards of business practice
•finding a mentor to encourage reflective backtalk
Robert C. Townsend?(d. 1998)?drew upon his early experiences as a banker at American Express Co. to redirect Avis Rent-a-Car as president and chairman. Under his leadership, Avis experienced a?celebrated turnaround, fueled by the ?We Try Harder? advertising campaign. Townsend also worked as an executive at 20th Century Fox and was director at several companies, including Dun and Bradstreet and Radica Games. Townsend was a celebrity in his own right, and a frequent lecturer and talk-show guest.