Punk Marketing

By Richard Laermer; Mark Simmons
HarperBusiness, Paperback, 9780061151118, 256pp.

Publication Date: May 2009

List Price: $16.99*
* Individual store prices may vary.
Shop Local
Enter your zip code below to find indies closest to you.


The marketing revolution is here

Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need.

In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff products, services, entertainment and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed one they have branded "Punk Marketing" and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any business-person needing to engage consumers or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell phones, TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

About the Author
Richard Laermer is the nonstop author of six nonfiction guides to business, including the prophetic "TrendSpotting" and perennial and award-winning "Full Frontal PR". He is the CEO of veteran trendspotting public relations firm, RLM PR; a renowned commentator, host of the nationally syndicated "Unspun Radio" and cohost of TLC's "Taking Care of Business" series. His "Punk Marketing" was one of the top-selling business books of 2007.Mark Simmons is the leading authority on Punk Marketing. Over an 18-year career on both sides of the Atlantic, he helped make Coca-Cola a household name while at the corporate giant; ran the agency Anti-Corp; and managed the West Coast Crispin Porter & Bogusky. Mark's passion for ideas shakes the ground and his tattoo says conformity is the enemy of creativity. He is a consultant and self-proclaimed guru and lives in Santa Monica with his wife and young son.

Praise For Punk Marketing

Expertly explains why, in today’s day and age, “marketing must be both brave and intelligent to succeed.”
-Website Magazine

“This should be required reading for all marketing and advertising people who still think that the world hasn’t changed much”

“A manifesto for anyone looking to break away from old methods and dropkick their sales campaign into the new millennium.”
-Manage Smarter Magazine

“Cutting edge marketing strategies.... Outrageous book format.”
-History in the Making

Indie Bookstore Finder
EBbooks and EReaders
Find great gifts: Signed books
Link to IndieBound