Influence Cover


The Psychology of Persuasion

By Robert B. Cialdini, PhD

Collins Publishers, Paperback, 9780061241895, 320pp.

Publication Date: December 26, 2006


Influence, the classic book on persuasion, explains the psychology of why people say "yes" and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Praise For Influence

For marketers, this book is among the most important books written in the last ten years.
-Journal of Mariketing Research

Influence should be required reading for all business majors.
-Journal of Retailing

This book will strike chords deep in the hearts and psyches of all of us.
-Best Sellers Magazine

The material in Cialdini’s Influence is a proverbial gold mine.
-Journal of Social and Clinical Psychology

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