Eco Barons

The Dreamers, Schemers, and Millionaires Who Are Saving Our Planet

By Edward Humes
(Ecco Press, Hardcover, 9780061350290, 367pp.)

Publication Date: March 2009

List Price: $25.99*
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Description

From Pulitzer Prize winner Edward Humes comes Eco Barons, the story of the remarkable visionaries who have quietly dedicated their lives and their fortunes to saving the planet from ecological destruction.

While many people remain paralyzed by the scope of Earth's environmental woes, eco barons a new and largely unheralded generation of Rockefellers and Carnegies are having spectacular success saving forests and wildlands, pulling endangered species back from the brink, and pioneering the clean and green technologies needed if life and civilization are to endure.

A groundbreaking account that is both revealing and inspiring, Eco Barons tells of the former fashion magnate and founder of Esprit who has saved more rainforests than any other person and of the college professor who patented the "car that can save the world," the plug-in hybrid. There are the impoverished owl wranglers who founded the nation's most effective environmental group and forced a reluctant President George W. Bush to admit that humans cause global warming. And there is the former pool cleaner to Hollywood stars who became the guiding force behind a worldwide effort to reduce greenhouse gas emissions.

At a time when there is no shortage of dire news about the environment, Eco Barons offers a story of hope, redemption, and promise proof that one person with determination and vision can make a difference.




About the Author
An author and journalist, Edward Humes received the Pulitzer Prize for specialized reporting in 1989 for his coverage of the military. Since then, he has written a series of acclaimed and award-winning nonfiction books, including the bestselling Mississippi Mud, No Matter How Loud I Shout, Force of Nature, Garbology and Eco Barons. No Matter How Loud I Shout was named best research nonfiction book in 1996 by Pen Center USA, and Best Book that same year by the Investigative Reporters & Editors organization, while his Mean Justice was named a best book of 1999 by the Los Angeles Times. Humes is distinguished by his unique meld of immersion journalism and narrative storytelling.


Praise For Eco Barons

“This is a fine little book: a collection of starry-eyed portraits of environmentalists who have devoted their lives and/or fortunes to saving the Earth.”
-Los Angeles Times

“ECO BARONS...offers encouraging, often inspirational, profiles of nearly a dozen would-be planet savers. . . .[Humes’] urgent message is clear: We must all strive to become “eco barons” in our own right if we are to save Planet Earth.”
-New York Times

“Humes’ in-depth reporting makes the book stand as a solid portrait of the new face of American environmentalism.”
-Outside magazine

“I know some of the heroes chronicled [in ECO BARONS]--they are unlikely champions, but united by passion, hard work, and a willingness to think outside of conventional paths. Their stories will dramatically expand your sense of what you can do for the environment!
-Bill McKibben, author of The End of Nature and Deep Economy

“Humes is a master story teller, illuminating the compelling lives of an unlikely cast of characters who just may save us from ourselves, while inspiring us to save our planet.”
-Terry Tamminen, former Secretary of the California Environmental Protection Agency and Chief Energy Policy Advisor to Governor Arnold Schwarzenegger

“A dramatic, insightful history of environmental conflicts and breakthroughs threaded through timely and inspiriting profiles in courage and creativity.”
-Booklist (starred review)

“What [ECO BARONS] uncovers are folks who have taken their profitable businesses and turned them into seriously beneficial enterprises. . . .These profiles are lessons in the lasting power of conservation, which, even more than corporate profits, remains an essential part of the great American identity.”
-E - The Environmental Magazine

“Eco Barons reminds me of the best that journalism has to offer as Pulitzer Prize-winning author Edward Humes has a knack for flowing the narrative in his tales as well as any fiction writer....offers welcome tales of people making positive change.”
-Reuters

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