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Buy Ketchup in May and Fly at Noon

Buy Ketchup in May and Fly at Noon Cover

Buy Ketchup in May and Fly at Noon

A Guide to the Best Time to Buy This, Do That and Go There

By Mark Di Vincenzo

Harper Paperbacks, Paperback, 9780061730887, 172pp.

Publication Date: October 6, 2009

Mark Di Vincenzo knows the best times of the day, the week, the month, the year, and a life to do a variety of things--and he shares his amazing expertise in Buy Ketchup in May and Fly at Noon. A fascinating, entertaining, and eminently useful compendium of everything from the mundane (the best time of day to go grocery shopping, the best day to buy an iPod, the best month to visit Disney World) to the serious (the best time to buy or sell a home, to get married), Buy Ketchup in May and Fly at Noon proves that timing is everything. Here is information you need in tough economic times to save time and money.

Praise For Buy Ketchup in May and Fly at Noon

“Well worth checking out.”
-Dayton Daily News

“The breezy little paperback offers hundreds of tips from the former investigative reporter, whose research is evident and sources carefully listed at the end. That keeps the attribution from cluttering up the info, which ranges from sublime to silly.”
-Los Angeles Times/Travel blog

“Food for thought.”
-Boston Globe

“Sure to liven up a boring cocktail party . . . [W]ill enlighten, surprise, even disappoint you.”
-Houston Chronicle

-Richmond Times-Dispatch

“Full of amusing and helpful timing tips.”
-Sacramento Bee

“Strangely compelling.”
-The Guardian

“[Di Vincenzo] doles out advice with practical reasoning . . . [U]seful and interesting.”
-Cleveland Plain Dealer

“[Di Vincenzo] gets into the nitty-gritty of why timing really is everything.”
-Chicago Tribune

Thursday, Oct 15, 2009

In Buy Ketchup in May and Fly at Noon, journalist Mark Di Vincenzo answers questions about everything from when to defrost your freezer to when to buy a house. He says the most surprising thing he learned is that the best time to ice a burn is "never" — it can cause frostbite. More at

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