Profits Aren't Everything, They're the Only Thing
No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru
By George Cloutier
(HarperBusiness, Hardcover, 9780061832857, 192pp.)
Publication Date: September 2009
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When small- and medium-sized business owners first hear George Cloutier's rules, they often think he's a madman. His controversial rules for doing business—rules that aren't taught at Harvard Business School—include:
The best family business has one member.
Weekends are for working, not playing golf or coaching.
Never pay your vendors on time.
Wear your control freak badge with pride.
Quit denial: if your business is failing during a recession, it's your fault.
As the founder and CEO of American Management Services, Cloutier has emerged as "the leading advocate for small business" (Reuters), having spent over thirty years guiding business owners through the tough choices that line the road to profitability. He and his company have worked with more than six thousand companies, averting certain ruin for some and generating seemingly impossible growth and profitability for others.
Cloutier graduated from Harvard College and Harvard Business School, but the lessons in this book aren't from there. Unlike his classmates, most of whom headed straight to Wall Street, Cloutier has been on the docks at 2 a.m. counting heads of lettuce for food distributors to make sure nothing would disappear without a waybill. He's spent long, overnight hours in truck stops, making sure sticky fingers stayed out of the tills. Cloutier and his colleagues at American Management Services become personal pitt bulls to the CEOs who hire them, doing whatever it takes to bring their clients' businesses back into long-term profitability.
Profits Aren't Everything, They're the Only Thing is the long- overdue wake-up call for 23 million small- and midsize business owners across America. This book serves up the hard-boiled, unadulterated truth to aspiring and established entrepreneurs, without apologies. His no-nonsense advice may be hard to hear at times, but it works.
George Cloutier is a CEO, coach, speaker, and TV commentator who has been seen on Fox Business News, ABCs 20/20, CNBCs Squawk Box, MSNBC, and Bloomberg Television. He has successfully worked with 6,000 business owners in 400 industries and has been profiled by the Wall Street Journal, the Washington Post, USA Today, and Fortune Small Business.
“George Cloutier’s new book is based on his experience with thousands of small businesses in hundreds of industries. It is a candid, “tell it as it really is,” hard-hitting book… A must read for all small and midsized business owners.”
-Tom Cochran, CEO and executive director, The United States Conference of Mayors
“This slim but forceful debut by turnaround management expert Cloutier serves as a wakeup call for small business owners who have been hit hard by the recession… Cloutier’s book is loaded with valuable advice on how to get back on track and stay in the black in any economic environment.”
“Packed with client examples and a no-nonsense attitude. Many of his regulations will amaze, shock, and awe small-business owners... Harsh ways to work? Yes, yet all his principles are founded on a success that’s hard to argue with.”