The Conscious Cook

Delicious Meatless Recipes That Will Change the Way You Eat

By Tal Ronnen
(William Morrow Cookbooks, Hardcover, 9780061874338, 240pp.)

Publication Date: October 6, 2009

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Description

THE CONSCIOUS COOK is a breakthrough in vegan cuisine. By teaching readers how to make truly satisfying and delicious meals without the meat and dairy‚ it makes the shift to a vegan lifestyle easy.

A former steak lover himself‚ Chef Tal struggled for years on a vegan diet that left him hungry and filled with cravings for butter and meat. About ten years ago‚ he decided that the best way to satisfy his dietary desires was to make food that was good enough for "foodies" and could gratify his cravings for rich flavor and fat. The solution? Create vegan meals with substantial proteins that could literally change the way people eat. He studied all aspects of non−meat proteins and today is widely regarded as the expert in the field‚ developing new concepts for meals and sauces and helping to improve textures for food companies such as Gardein (the provider of vegetable proteins used by

Morningstar Farms‚ It′s All Good‚ Trader Joe′s brands‚ and the prepared food department of Whole Foods‚ to name a few).

THE CONSCIOUS COOK features a center−of−the−plate protein in all of its entrees−a first for vegan cookbooks. Seventy−five original recipes are organized by categories that include starters and small plates‚ soups and salads‚ entrees‚ and desserts. Each recipe is accompanied by stunning full−color photographs.




About the Author

Chef Tal Ronnen is the most celebrated vegan chef working today. In the spring of 2008, he became known nationwide as the chef who prepared vegan meals for Oprah Winfrey's 21-day vegan cleanse. He has since catapulted to fame, catering Ellen DeGeneres and Portia de Rossi's vegan wedding, Arianna Huffington's party at the Democratic National Convention, and the first vegan dinner at the U.S. Senate.




Praise For The Conscious Cook

Named one of the top ten cookbooks of the year.
-Epicurious

#3 New York Times bestselling book
-New York Times

#14 Wall Street Journal Bestseller
-The Wall Street Journal

“Wow, wow, wow! I never imagined meatless meals could be so satisfying.”
-Oprah Winfrey, on Oprah.com

“Meeting Tal has changed our lives for the better. We wish everyone could experience his cooking. It’s delicious and healthy at the same time—sometimes that’s a hard balance, but not with Tal.”
-Ellen DeGeneres and Portia de Rossi

“You name ‘em, he’s fed ‘em. Tal Ronnen is no up-and-comer—he has long since arrived and taken over the culinary world of veganism.”
-Rory Freedman, author of Skinny Bitch

“What’s great about this cookbook is its range and its approach to meatless cooking. No main dish ever feels like a side dish . . . Instead, each meal is made to be complete and satisfying.”
-fitsugar.com

“Tal Ronnen’s assertion is that [The Conscious Cook] will change the way you eat. It will, for the better.”
-Basil & Spice

What you’ll probably be most conscious of as you prepare the 75 vegan recipes from “The Conscious Cook” is how delicious the food is.
-Lisa Messinger, creators.com

“Tal’s recipes are simply fantastic . . . Whether you are a vegan, vegetarian, or committed meat eater, this is a book that can help you down the path of higher-quality, good tasting, humane eating.”
-Wayne Pacelle, President and CEO of The Humane Society of the United States

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