The Thank You Economy

The Thank You Economy Cover

The Thank You Economy

By Gary Vaynerchuk

HarperBusiness, Hardcover, 9780061914188, 240pp.

Publication Date: March 8, 2011

Description
Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion. Dick Costolo, chief executive officer, TwitterGary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It , Vaynerchuk one of Bloomberg Businessweek's 20 People Every Entrepreneur Should Follow looks beyond a numbers-based analysis to explore the value of social interactions in building our economy.


NPR
Monday, Apr 25, 2011

Gary Vaynerchuk used social media and offbeat video commentary to turn his family's New Jersey wine shop into a major Web retailer � and turn himself into a cult figure for wine enthusiasts. His new book, The Thank You Economy, is part memoir and part handbook for success. More at NPR.org

NPR Audio Player Requires Flash Upgrade: Please upgrade your plug-in to view this content.

Join the Conversation

Join the Conversation

Sign up today to hear about books and authors from an independent bookstore near you.