Savvy Auntie

Savvy Auntie Cover

Savvy Auntie

The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids

By Melanie Notkin

William Morrow & Company, Hardcover, 9780061999970, 240pp.

Publication Date: May 1, 2011


What a wonderful gift this book is for aunties of all of ages, backgrounds, shapes and varieties Elizabeth Gilbert, New York Times bestselling author of Eat, Pray, Love

Melanie Notkin shines a much-needed spotlight on a bond that brings so much happiness to so many people. Gretchen Rubin, New York Times bestselling author of The Happiness Project

Savvy Auntie is the ultimate guide for cool aunts, great-aunts, godmothers, and all women who love kids but have none of their own Written by Melanie Notkin America's premier Savvy Auntie and creator of the popular online community Savvy Auntie focuses on everything that parenting manuals generally leave out: namely auntie-ing This groundbreaking handbook celebrates the 50% of kid-loving American women who aren t (or are not yet) moms, but have so much to add to the Family Village.

Praise For Savvy Auntie

“[Savvy Auntie is] an ‘all-inclusive guide’ for what [Notkin] calls PANKs: Professional Aunts No Kids. It’s a rallying girl-call in high chick-lit style: lots of hot pink and cheerful advice.”
-New York Times

“A chic guide for new and experienced aunts that establishes their valuable family role . . . Communal childrearing at its finest.”
-Kirkus Reviews

“You’ll be blown away by Melanie Notkin’s expertise on America’s cool aunts, who are over-loved yet overlooked by marketers. If you want to gain the hearts and dollars of these kid-loving, high-spending women, SAVVY AUNTIE is a must read.”
-Mary Lou Quinlan, CEO of Just Ask a Woman, author of What She's Not Telling You

“Here’s a Jewish mother’s secret: having aunties around to love our kids and give us the support we need is priceless. Melanie’s book honors our sisters and friends and I can’t think of anyone more deserving.”
-Jill Zarin, Real Housewife of New York and Co-author, Secrets of a Jewish Mother

“Savvy Auntie is not only hugely informative, it’s great fun to read. Give it to all to your girlfriends--they’ll thank you, and so will all their lucky nieces and nephews. A great gift for anyone who loves kids.”
-Melissa Kirsch, author of The Girl's Guide to Absolutely Everything

“A joy to read. Savvy Auntie is a fun, comprehensive guide that no Auntie (of any kind) should be without! We can’t wait to buy it for our friends.”
-"The Guncles" - Bill Horn & Scout Masterson

“With this savvy guide, Melanie has changed the way we will begin to look at women and family in America. She’s identified the one thing all women - straight, gay, married, single, or partnered - have in common: an unconditional love for the children in our lives.”
-Jenny Stewart -- Entertainment Journalist, Voted "10 Amazing Gay Women in Showbiz"

“[Notkin’s] site and new book are filled with smart, frank advice about being a positive aunt for kids.”
-Better Homes and Gardens

Sunday, May 8, 2011

Just in time for Mother's Day, Melanie Notkin has come out with Savvy Auntie, a guidebook for women who don't have children, but still love them. A proud aunt to many, Notkin explains how to play a fun and supportive role in the lives of your nieces, nephews and god-children. More at

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