Boo Hoo

Boo Hoo Cover

Boo Hoo

$ 135 Million, 18 Months...a Story from Concept to Catastrophe

By Ernst Malmsten; Erik Portanger; Ernest Malmesten

Random House UK, Paperback, 9780099418375, 385pp.

Publication Date: August 9, 2002

This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet startup ever attempted; how they convinced the world's biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of is an insider's look at the 18 months of euphoria that ushered in the era.