Boo Hoo

$ 135 Million, 18 Months...a Dot.com Story from Concept to Catastrophe

By Ernst Malmsten; Erik Portanger
(Arrow, Paperback, 9780099418375, 385pp.)

Publication Date: August 9, 2002

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Description
This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start-up ever attempted; how they convinced the world's biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider's look at the 18 months of euphoria that ushered in the dot.com era.

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