The A-Z Guide
Penguin Books, Paperback, 9780143115014, 620pp.
Publication Date: October 1, 2009
Pompous names, bizarre ads, hundreds of new scents a year?the multibillion-dollar business of fragrance has long resisted understanding. At last the first critical?and critically acclaimed?guide to perfume illuminates the mysteries of this secretive industry. Lifelong perfume fanatics Luca Turin (best known as the subject of Chandler Burr's "The Emperor of Scent)" and Tania Sanchez exalt, wisecrack, and scold through their reviews with passion, eloquence, and erudition, making this book a must-have for anyone looking for a brilliant fragrance?or just a brilliant read.
About the Author
Luca Turin holds a Ph.D. in biophysics from the University of London. Since 1996 he has worked on primary olfactory reception and the prediction of odor character. In 2001 he became chief technical officer of Flexitral, where he uses his theory of olfaction to design new fragrances and flavor molecules.