Nudge

Improving Decisions about Health, Wealth, and Happiness

By Richard H. Thaler; Cass R. Sunstein
(Penguin Books, Paperback, 9780143115267, 312pp.)

Publication Date: March 2009

List Price: $17.00*
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Description
For fans of Malcolm Gladwell s"Blink"and Nobel Prize winner Daniel Kahneman s"Thinking Fast and Slow," a revelatory new look at how we make decisions
More than 750,000 copies sold
A"New York Times"bestseller
An"Economist"Best Book of the Year
A"Financial Times"Best Book of the Year
"Nudge" is about choices how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources and show us how sensible choice architecture can successfully nudge people toward the best decisions. In the tradition of "The Tipping Point "and "Freakonomics," "Nudge "is straightforward, informative, and entertaining a must-read for anyone interested in our individual and collective well-being.



About the Author
Richard H. Thaler is the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner s Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.

Stephen Holmes teaches political science at Princeton University and New York University Law School.
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