Googled Cover


The End of the World as We Know It

By Ken Auletta

Penguin Books, Paperback, 9780143118046, 418pp.

Publication Date: October 26, 2010

"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."
-San Francisco Chronicle

Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.

About the Author
Ken Auletta has written the Annals of Communications column and profiles for The New Yorker since 1992. He is the author of eight books, including Three Blind Mice, Greed and Glory on Wall Street, and World War 3.0. In naming him America s premier media critic, the Columbia Journalism Review said, No other reporter has covered the new communications revolution as thoroughly as has Auletta. He lives in Manhattan with his wife and daughter."