The Audacity to Win
How Obama Won and How We Can Beat the Party of Limbaugh, Beck, and Palin
By David Plouffe
(Penguin Books, Paperback, 9780143118084, 432pp.)
Publication Date: August 31, 2010
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The inside story of a brilliant campaign, with lessons on how the Democrats can secure victory in the future.
Since David Plouffe helped design the plan that brought candidate Obama to the White House, the lessons of that plan have become only more relevant. Today, conservative forces led by figures like Sarah Palin and Glenn Beck threaten to derail the tremendous promise of Democrats' recent gains, making the next election—and the ones beyond it—even more crucial. Plouffe explains the secrets to winning elections in contemporary politics, and shows how Democrats can build on the historic campaign of 2008 to keep the country on the right path. Featuring a new chapter on the challenges of 2010, The Audacity to Win is political writing at its boldest and most essential.
David Plouffe served as the campaign manager for Barack Obama's primary and general election victories in 2008. He was the architect of the strategy for both elections. Prior to running the Obama campaign, Plouffe served as a leading Democratic Party media consultant from 2001 to 2007, playing a key role in the election of U.S. senators, governors, mayors, and House members across the country. He lives in Washington, D.C.