The Art of Making Magazines

The Art of Making Magazines

By Victor S. Navasky; Evan Cornog

Columbia University Press, Hardcover, 9780231131360, 200pp.

Publication Date: September 5, 2012


In this entertaining anthology, editors, writers, art directors, and publishers from such magazines as "Vanity Fair," "The New Yorker," "The New Republic," "Elle," and "Harper's" draw on their varied, colorful experiences to explore a range of issues concerning their profession. Combining anecdotes with expert analysis, these leading industry insiders speak on writing and editing articles, developing great talent, effectively incorporating art and design, and the critical relationship between advertising dollars and content. They emphasize the importance of fact checking and copyediting; share insight into managing the interests (and potential conflicts) of various departments; explain how to parlay an entry-level position into a masthead title; and weigh the increasing influence of business interests on editorial decisions. In addition to providing a rare, behind-the-scenes look at the making of successful and influential magazines, these contributors address the future of magazines in a digital environment and the ongoing importance of magazine journalism. Full of intimate reflections and surprising revelations, "The Art of Making Magazines" is both a how-to and a how-to-be guide for editors, journalists, students, and anyone hoping for a rare peek between the lines of their favorite magazines. The chapters are based on talks delivered as part of the George Delacorte Lecture Series at the Columbia School of Journalism.

Essays include: "Talking About Writing for Magazines (Which One Shouldn't Do)" by John Gregory Dunne; "Magazine Editing Then and Now" by Ruth Reichl; "How to Become the Editor in Chief of Your Favorite Women's Magazine" by Roberta Myers; "Editing a Thought-Leader Magazine" by Michael Kelly; "Fact-Checking at The New Yorker" by Peter Canby; "A Magazine Needs Copyeditors Because...." by Barbara Walraff; "How to Talk to the Art Director" by Chris Dixon; "Three Weddings and a Funeral" by Tina Brown; "The Simpler the Idea, the Better" by Peter W. Kaplan; "The Publisher's Role: Crusading Defender of the First Amendment or Advertising Salesman?" by John R. MacArthur; "Editing Books Versus Editing Magazines" by Robert Gottlieb; and "The Reader Is King" by Felix Dennis

About the Author
Victor S. Navasky is the author of "Naming Names", which won the National Book Award, and "Kennedy Justice", a National Book Award finalist. For many years the editor of the" Nation", and then its publisher, Navasky has taught at a number of colleges and universities including Princeton University and the Columbia University Graduate School of Journalism, where he currently chairs the "Columbia Journalism Review". He has contributed articles and reviews to numerous magazines and journals of opinion, and has been awarded a Guggenheim Fellowship and a George Polk Award. His most recent book is "The Art of Controversy: Political Cartoons and Their Enduring Power". Navasky is a member of the American Academy of Arts and Sciences, and he lives in New York City.

Evan Cornog was educated at Harvard and Columbia, and has taught American history at Columbia, LaGuardia Community College (CUNY), and Lafayette College. He also worked as Press Secretary for former Mayor Edward I. Koch of New York City. Currently, he is Associate Dean of the Graduate School of
Journalism at Columbia University.