The Man Who Built Sears, Roebuck and Advanced the Cause of Black Education in the American South
By Peter Max Ascoli
(Indiana University Press, Hardcover, 9780253347411, 453pp.)
Publication Date: May 2006
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"This is the first serious biography of the exuberant man who transformed the Sears, Roebuck company into the country s most important retailer. He was also one of the early 20th century s notable philanthropists.... The richness of primary evidence continually delights." Judith Sealander, author of Private Wealth and Public Life
" No] mere philanthropist but a] subtle, stinging critic of our racial democracy." W. E. B. DuBois on Julius Rosenwald
In this richly revealing biography of a major, but little-known, American businessman and philanthropist, Peter Ascoli brings to life a portrait of Julius Rosenwald, the man and his work. The son of first-generation German Jewish immigrants, Julius Rosenwald, known to his friends as "JR," apprenticed for his uncles, who were major clothing manufacturers in New York City. It would be as a men s clothing salesperson that JR would make his fateful encounter with Sears, Roebuck and Company, which he eventually fashioned into the greatest mail order firm in the world. He also founded Chicago s Museum of Science and Industry. And in the American South Rosenwald helped support the building of the more than 5,300 schools that bore his name. Yet the charitable fund he created during World War I went out of existence in 1948 at his expressed wish. Ascoli provides a fascinating account of Rosenwald s meteoric rise in American business, but he also portrays a man devoted to family and with a desire to help his community that led to a lifelong devotion to philanthropy. He tells about Rosenwald s important philanthropic activities, especially those connected with the Rosenwald schools and Booker T. Washington, and later through the Rosenwald Fund.
Ascoli s account of Rosenwald is an inspiring story of hard work and success, and of giving back to the nation in which he prospered."