Swiss Graphic Design

The Origins and Growth of an International Style, 1920-1965

By Richard Hollis
(Yale University Press, Hardcover, 9780300106763, 272pp.)

Publication Date: April 2006

Shop Local
Enter your zip code below to find indies closest to you.

Go


Description

Swiss graphic design and “the Swiss Style” are crucial elements in the history of modernism. During the 1920s and ’30s, skills traditionally associated with Swiss industry, particularly pharmaceuticals and mechanical engineering, were matched by those of the country’s graphic designers, who produced their advertising and technical literature. These pioneering graphic artists saw design as part of industrial production and searched for anonymous, objective visual communication. They chose photographic images rather than illustration, and typefaces that were industrial-looking rather than those designed for books.Written by noted design authority Richard Hollis, this lavishly illustrated volume looks at the uniquely clear graphic language developed by such Swiss designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hoffman, Ernst Keller, Herbert Matter, Josef Müller-Brockmann, and Jan Tschichold. The style of these artists received worldwide admiration for its formal discipline: images and text were organized by geometrical grids. Adopted internationally, the grid and sans serif typefaces such as Helvetica became the classic emblems of Swiss graphic design.Showcasing design work across a range of media, including posters, magazines, exhibition displays, brochures, advertisements, books, and film, this essential book shows how many of the Swiss designers’ modernist elements remain an indispensable part of today’s graphic language.




About the Author

Richard Hollis is a graphic designer and scholar of design. His previous books include Graphic Design: A Concise History (2002).

Indie Bookstore Finder

Indie Bestsellers

Confessions of a Self-Help Writer
Benjamin Dehaven
Lagniappe Publishing
Annihilation
Jeff VanderMeer
FSG Originals
The Martian
Andy Weir
Crown
Benediction
Kent Haruf
Vintage

Make Your Own Wishlist








More than 150 writers from 40 events will gather in New York City for PEN World Voices Festival of International Literature, April 28 – May 4, 2014.

For its 10th anniversary, the festival celebrates those who have dared to stand β€˜on the edge,’ risking their careers, and sometimes their lives, to speak out for their art and beliefs. Join us for a wide range of events, including debates, one-on-one conversations, participatory workshops and performances in venues throughout the city. Use the code PEN14 (use PEN2014 for events at The Public Theater) and receive a 20 percent discount on most events. www.worldvoicesfestival.org

Update Profile