Charm Offensive

Charm Offensive Cover

Charm Offensive

How China's Soft Power Is Transforming the World

By Joshua Kurlantzick

Yale University Press, Paperback, Large Print, 9780300131543, 413pp.

Publication Date: April 1, 2007

Though much has been written of China's imminent rise, a crucial aspect of this transformation has gone largely unnoticed: how China uses soft power--diplomacy, trade, cultural and educational exchange opportunities, and other techniques--to project a benign national image.