The Daily You
How the New Advertising Industry Is Defining Your Identity and Your Worth
By Joseph Turow
(Yale University Press, Hardcover, 9780300165012, 256pp.)
Publication Date: November 2011
Other Editions of This Title: Paperback
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In the new media world, advertisers are deciding who you are, how much you matter, and what you see and do
Joseph Turow is Robert Lewis Shayon Professor of Communication, Annenberg School, University of Pennsylvania. He lives in Bala-Cynwyd, PA.
Advertisers collect information with every digital move people make. They then target ads based on that information. Communications scholar Joseph Turow worries that advertisers will use such data to discriminate against people and put them into "reputation silos." More at NPR.org
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“The Daily You should be a mandatory read for anyone in our industry.”—Doug Weaver, Founder and CEO, Upstream Group, in his blog The Drift
“Turow offers steps to offset the new rules of advertising that are secretly reshaping our world, including the need for teaching basic digital technologies to children…[The Daily You] is excellent.”—Booklist
“An eye-opener that will startle readers, the book offers grist for policy makers and others battling to preserve a shred of privacy in America.”—Kirkus Reviews
“An important and urgent reminder that in our excitement over the benefits of new technologies we run the risk of ceding influence over forces essential to protecting and promoting autonomous decisionmaking to an industry interested only in activating our buying impulses.”—Glenn Altschuler, Minneapolis Star-Tribune
-Glenn C. Altschuler
"Joe Turow pulls back the curtain on the secretive practices that define the online experience for almost all Internet users. Informative, engaging, and often alarming, The Daily You should be the starting point for a national campaign to bring accountability and transparency to the world of online advertising."—Marc Rotenberg, Electronic Privacy Information Center and Georgetown University Law Center
“Joe Turow’s The Daily You is a gem of public-spirited scholarship and dogged reporting. It is full of startling insights about how deeply known we are to the people who are serving us personalized ads tied to personalized content based on the incredibly accurate, predictive profiles that are assembled about us from the digital and real-world details we reveal – often unwittingly – about ourselves. Turow is the best kind of trail guide for those who care about the widespread commercial, cultural, and political implications of these developments. Take heed.”—Lee Rainie, Director, Pew Research Center's Internet & American Life Project
-William H. Dutton
"As he has throughout his career studying media and its social impact, Turow gets us beyond the simplistic ‘digital privacy’ meme and opens a much richer theme: social profiling. Through the audience segmentation digital media seems hell bent on perfecting, we risk handing over to others something more precious than our personal ‘data.’ We may be giving people we don’t know—and certainly never elected—control over what information we get, what offers and access we receive, and what opportunities we and our families may or may not enjoy. Privacy? Small potatoes compared to the larger social issues Joe is highlighting here."—Steve Smith, Digital Media Editor at Media Industry Newsletter
"Excellent, readable, and contains important information for a wide range of library patrons."—Mary Whaley, Booklist
“An important and insightful book.”—Publishers Weekly
“The terror is in the details in this comprehensive study of the advertising world circa 2012—though the details seem subject to change with the technology.”—Zócalo Public Square