The Daily You
How the New Advertising Industry Is Defining Your Identity and Your Worth
By Joseph Turow
(Yale University Press, Paperback, 9780300188011, 234pp.)
Publication Date: February 2013
Other Editions of This Title: Hardcover
Categories: Communication, Media Studies, Marketing - General
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Joseph Turow is Robert Lewis Shayon Professor of Communication, Annenberg School, University of Pennsylvania. He lives in Bala-Cynwyd, PA.
Advertisers collect information with every digital move people make. They then target ads based on that information. Communications scholar Joseph Turow worries that advertisers will use such data to discriminate against people and put them into "reputation silos." More at NPR.org
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