Send Cover


Why People Email So Badly and How to Do It Better

By David Shipley; Will Schwalbe

Knopf Publishing Group, Hardcover, 9780307270603, 274pp.

Publication Date: September 2, 2008

"Send"--the classic guide to email for office and home and an instant success upon its original publication--has become indispensable for readers navigating the impersonal, and often overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of entertaining examples, "Send" reveals the hidden minefields and pitfalls of email. It provides clear rules for handling all of today's thorniest email issues, from salutations and subject lines to bcc's and emoticons. It explains when you absolutely shouldn't send an email and what to do when you've sent (in anger or in error) a potentially career-ending electronic bombshell. And it offers invaluable strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send.
In this revised edition, David Shipley and Will Schwalbe have added fresh tales from the digital realm and a new afterword--"How to Keep Email from Taking Over Your Life," which includes sage advice on handheld etiquette. "Send" is now more essential than ever, a wise and witty book that every businessperson and professional should read and read again.

About the Author
David Shipley is the deputy editorial page editor and Op-Ed page editor of "The New York Times," where he has also served as national enterprise editor and senior editor at "The New York Times Magazine," Previously, he was executive editor of "The New Republic" and a senior presidential speechwriter in the Clinton administration.
Will Schwalbe is senior vice president and editor in chief of Hyperion Books. Previously he was a journalist, writing articles and reviews for such publications as "The New York Times," the "South China Morning Post," "Insight for Asian Investors," "Ms. Magazine," and "Business Traveller Asia,"

Praise For Send

“Informative, entertaining, thorough, and thoughtful.” —Dave Barry, The New York Times Book Review

“Read it or weep.” —Michael Lewis

“This is just the book I’ve been waiting for.” —Bill Bryson

“Handy . . . Written with concision and good sense.” —The Wall Street Journal