The Plot to Save the Planet

The Plot to Save the Planet Cover

The Plot to Save the Planet

How Visionary Entrepreneurs and Corporate Titans Are Creating Real Solutions to Global Warming

By Brian Dumaine

Crown Business, Hardcover, 9780307406187, 288pp.

Publication Date: June 24, 2008


American entrepreneurs, corporate tycoons, and financiers are plotting what they do best—creating new industries that change the world and making billions in the process—a plot that will ultimately save the planet.

The Plot to Save the Planet is an illuminating and inspiring look at the “conspiracy” to make green technology the Silicon Valley of the twenty-first century—the creator of massive numbers of jobs and huge amounts of wealth. Suddenly, the ugly mudslinging between environmentalists and big business has abated, and these two previously opposed forces are now strange bedfellows in a race to head off climate change.

How is this new frontier being shaped? Brian Dumaine is your guide in this intriguing look into the very near future filled with colorful and informative stories about the entrepreneurs, investors, and corporate mavericks who are managing to pull off the feat of combining economic growth and environmental protection to battle global warming. You’ll read about:

• The savvy investors: Why Warren Buffett is investing heavily in wind power; and why John Doerr, the venture capitalist and early backer of Google, is saying that “green tech is bigger than the Internet and could be the biggest economic opportunity of the twenty-first century.”

• The cars of the future: The competitively priced plug-in hybrids that will get 60 miles to the gallon, and the battle being waged by fifteen start-ups competing to capture the electric car market.

• The fuels without fossils: New sources of energy from plants such as prairie grass and algae that could capture a big chunk of the $300 billion U.S. wholesale gasoline market.

• The corporate mavericks: Companies such as Duke Energy and GE who are creating the low-carbon business models of the future, as well as cleaner ways to provide our power needs.

• The energy-miser homes and buildings: The new Bank of America Tower in New York City and the green low- and middle-income homes being constructed by visionaries who were told it couldn’t be done and still be affordable.

• The “thin film” solar energy: How it is making the cost of heating a home comparable to traditional methods without emitting greenhouse gas.

Plenty of obstacles still exist—among them resistance from the rich and powerful owners of the world’s oil supply, developing nations such as China with their reliance on coal, and an American public reluctant to give up their McMansions, SUVs, and extreme air-conditioning. But the battle cry has been sounded. The green overhaul of the utility, energy, construction, shipping, and automobile industries is well on its way and—contrary to prevailing fears—the ultimate solutions will sustain the environment without demanding huge sacrifices to our contemporary comforts and lifestyles.

Praise For The Plot to Save the Planet

"We've all read the dire warnings about global warming. Now, here's a great book about the opportunities for ingenuity and entrepreneurship. Brian Dumaine describes the visionaries who are at the forefront of green technology and how they are not only going to save the planet but create an economic boom in the process. His case studies include inspiring entrepreneurs, mavericks, and imaginative academics all allied in a noble cause."  
—Walter Isaacson, CEO of the Aspen Institute  and author of Einstein:His Life and Universe 

“Brian Dumaine has given us a superb and informative tour of the emerging new energy economy.”
—R. James Woolsey, VantagePoint, venture partner and former CIA director

“Through engaging anecdotes from forward-thinking businesspeople in energy, furniture design, transportation, and more, Dumaine shows that from here on out, it will pay to think green.”
Plenty magazine

“May well be the best survey of private investment and innovation in creating a cleaner, more efficient twenty-first-century economy.”
—Ben Jervey, National Resources Defense Council