The Plot to Save the Planet
How Visionary Entrepreneurs and Corporate Titans Are Creating Real Solutions to Global Warming
By Brian Dumaine
(Crown Business, Paperback, 9780307406224, 288pp.)
Publication Date: April 14, 2009
Other Editions of This Title: Hardcover
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The Plot to Save the Planet is an illuminating and inspiring look at the “conspiracy” to make green technology the Silicon Valley of the twenty-first century. How is this new frontier being shaped? Brian Dumaine is your guide in this intriguing look into the very near future. You’ll read about:
• The savvy investors: Why Warren Buffett is investing heavily in wind power, and why John Doerr, the venture capitalist and early backer of Google, is saying that “green tech is bigger than the Internet and could be the biggest economic opportunity of the twenty-first century.”
• The cars of the future: The competitively priced plug-in hybrids that will get 60 miles to the gallon, and the battle being waged by fifteen start-ups competing to capture the electric car market.
• The fuels without fossils: New sources of energy from plants that could capture a big chunk of the $300 billion U.S. wholesale gasoline market.
• The corporate mavericks: Companies such as Duke Energy and GE, who are creating the low-carbon business models of the future, as well as cleaner ways to provide our power needs.
BRIAN DUMAINE is the global editor of Fortune magazine.
"We've all read the dire warnings about global warming. Now, here's a great book about the opportunities for ingenuity and entrepreneurship. Brian Dumaine describes the visionaries who are at the forefront of green technology and how they are not only going to save the planet but create an economic boom in the process. His case studies include inspiring entrepreneurs, mavericks, and imaginative academics all allied in a noble cause."
—Walter Isaacson, CEO of the Aspen Institute and author of Einstein:His Life and Universe
“Brian Dumaine has given us a superb and informative tour of the emerging new energy economy.”
—R. James Woolsey, VantagePoint, venture partner and former CIA director
“Through engaging anecdotes from forward-thinking businesspeople in energy, furniture design, transportation, and more, Dumaine shows that from here on out, it will pay to think green.”
“May well be the best survey of private investment and innovation in creating a cleaner, more efficient twenty-first-century economy.”
—Ben Jervey, National Resources Defense Council