Cool It

Cool It Cover

Cool It

The Skeptical Environmentalist's Guide to Global Warming

By Bjorn Lomborg

Vintage Books USA, Paperback, 9780307741103, 277pp.

Publication Date: October 26, 2010

Description

Bjorn Lomborg argues that many of the elaborate and staggeringly expensive actions now being considered to meet the challenges of global warming ultimately will have little impact on the world's temperature. He suggests that rather than focusing on ineffective solutions that will cost us trillions of dollars over the coming decades, we should be looking for smarter, more cost-effective approaches (such as massively increasing our commitment to green energy R&D) that will allow us to deal not only with climate change but also with other pressing global concerns, such as malaria and HIV/AIDS. And he considers why and how this debate has fostered an atmosphere in which dissenters are immediately demonized.



About the Author
Bjorn Lomborg is Director of the Copenhagen Consensus Center and Adjunct Professor in the Department of Management, Politics and Philosophy at Copenhagen Business School. He is the author of the controversial bestseller, The Skeptical Environmentalist (Cambridge University Press, 2001) and was named one of the 'top 100 global thinkers' by Foreign Policy magazine in 2010, 2011 and 2012, one of the world's '100 most influential people' by Time and one of the '50 people who could save the planet' by The Guardian.


Praise For Cool It

“Far more convincing than An Inconvenient Truth.”
The Financial Post
 
“Brimming with useful facts and common sense. . . . [Lomborg's] analysis is smart and refreshing, and it may bridge at least one divide in our too divided culture.”
The Wall Street Journal
 
“Enlightening, eye-opening, brain-nourishing stuff!”
Los Angeles Times
 
“A reasoned addition to the debate about what to do about climate change. . . . Sure to provoke much controversy.”
Esquire
 
“Bjorn Lomborg is the best-informed and most humane advocate for environmental change in the world today. . . . [He] and Cool It are our best guides to our shared environmental future.”
—Michael Crichton
 
“[A] calm, civil, even-handed analysis. [Cool It] is suffused with concern for socially beneficial priorities and for practical steps to do good. . . . It provides some badly needed balance.”
Financial Times