The Two-Second Advantage
How We Succeed by Anticipating the Future--Just Enough
Publication Date: September 6, 2011
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In a powerful narrative that takes us from the research in the labs to the implementation of predictive technology inside companies, Vivek RanadivE and Kevin Maney reveal how our understanding of human mastery is being applied to the way computers "think." In the near future, the authors argue, the most advanced computer systems and the most successful businesses will anticipate the future much like Wayne Gretzky's brain does. As a result, companies will be able to use a new generation of technology to anticipate customer needs before customers even know what they want, and see production snafus before they occur, traffic jams before they materialize, and operational problems before they arise. Forward-thinking companies will be able to predict the future just a fraction ahead of everyone else with a little bit of the right information at the right time--what the authors call the two-second advantage--and it will transform the way businesses are run and offer companies an enormous competitive edge in the marketplace.
In the bestselling tradition of "Blink, Sway, "and" How We Decide, The Two-Second Advantage "will change our understanding of what makes a company successful.
Kevin Maney is the author of "The Maverick and His Machine" and "Trade-Off" and was the technology reporter at "USA Today" for more than twenty years.