Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

By Martin Lindstrom; Dan Woren (Read by)
(Random House Audio Publishing Group, Compact Disc, 9780307943330, 9pp.)

Publication Date: September 20, 2011

List Price: $40.00*
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Description

Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.

 
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
 
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
 
   • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
   • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
   • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
   • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.
   • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.   
   • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
   • And much, much more. 
 This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. 




About the Author
Martin Lindstrom is a "New York Times" and "Wall Street Journal" bestselling author, the CEO and Chairman of the Lindstrom company and the Chairman of Buyology, Inc. (New York) and BRAND Sense agency (London). In 2009, he was recognised by "Time" magazine as one of the world's most influential people. Lindstrom is an advisor to Fortune 100 companies including the McDonald's Corporation, Nestle, American Express, Microsoft Corporation, The Walt Disney Company and GlaxoSmithKline.

Lindstrom speaks to a global audience of close to a million people every year. He has been featured in "Wall Street Journal", "Newsweek", "Time", "The Economist", "New York Times", "BusinessWeek", and "The Washington Post "and featured on NBC's "Today" show, ABC News, CNN, CBS, Bloomberg, FOX, Discovery and BBC. His book, "BRAND sense", was acclaimed by the "Wall Street Journal" as one of the five best marketing books ever published.

His more recent book "Buyology" was voted "pick of the year" by "USA Today" and reached 10 out of the top 10 best-seller lists in the U.S. and worldwide during 2008 and 2009. His five books on branding have been translated into more than thirty languages and published in more than 60 countries worldwide. Visit MartinLindstrom.com to learn more.

Dan Woren is an American voice actor who has worked extensively in animation, video games, and feature films. He is best known for his many roles in anime productions such as "Bleach "and as the voice of Sub-Zero in the video game "Mortal Kombat. "His audiobook narrations have garnered four AudioFile Earphones Awards.
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