50+

Igniting a Revolution to Reinvent America

By Bill Novelli; Boe Workman; Steve Case (Foreword by)
(St. Martin's Press, Hardcover, 9780312355241, 256pp.)

Publication Date: October 3, 2006

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Description

50+ is a call to arms. It's a groundbreaking look at the revolution that's going on right now among seventy-eight million American baby boomers. From age 50+ on up, Americans are refusing to rock away their retirement. They're starting new careers, rallying for causes close to their hearts, raising grandchildren, becoming more active in their communities, and, above all else, changing the face of aging in America.    
        Bill Novelli, CEO of AARP, knows that with the largest generation of Americans ever recorded nearing traditional retirement age, this revolution is changing the way 50+ Americans live their lives. The boomers have vast technological expertise, are actively involved in maintaining a healthy lifestyle, have been politically active throughout their lives, and are comfortable managing their own finances. They're no strangers to the gym, the voting booth, online investing sites, or the day-to-day management of their 401(k)s, and they're joining an already active and savvy group of Americans 50+ and beyond who are determined to leave their mark on the world. Novelli knows that there's strength in numbers and that 50+ Americans can seize the day by:
 
--Working to transform health care not only by demanding quality care and lower pharmaceutical costs, but also by engaging in healthy lifestyles and preventive care
 
--Creating a secure retirement by planning personal finances well in advance and working to make Social Security solvent for all Americans
 
--Revolutionizing the workplace so those of us who want or need to continue working can do so in a way that benefits everyone.
 
--Building livable communities with improved housing, transportation, and services, allowing all Americans to age in place.
 
--Changing the marketplace by driving the development of innovative products and services that add value to 50+ lives, and using collective purchasing power to make them affordable
 
--Advocating for causes that will really make a difference
 
--Creating a lasting legacy so we can leave the world a better place than we found it.
 
By discovering the possibilities that lie within all of us, we can ignite a twenty-first-century revolution to make America better and stronger. If you're 50+, Bill Novelli has a message for you: The best is yet to come.




About the Author

Bill Novelli is the CEO of AARP. Prior to joining AARP, Novelli held executive positions at CARE and the Campaign for Tobacco-Free Kids and founded Porter Novelli, one of the world's largest public relations agencies.
 
Randall (Boe) Workman is the director of CEO Communications at AARP. He is the author of Voice of an Aging Nation:  Selected Speeches of Horace B. Deets. He received his Ph.D. from Indiana University.





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