Igniting a Revolution to Reinvent America
Publication Date: October 3, 2006
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50+ is a call to arms. It's a groundbreaking look at the revolution that's going on right now among seventy-eight million American baby boomers. From age 50+ on up, Americans are refusing to rock away their retirement. They're starting new careers, rallying for causes close to their hearts, raising grandchildren, becoming more active in their communities, and, above all else, changing the face of aging in America.
Bill Novelli, CEO of AARP, knows that with the largest generation of Americans ever recorded nearing traditional retirement age, this revolution is changing the way 50+ Americans live their lives. The boomers have vast technological expertise, are actively involved in maintaining a healthy lifestyle, have been politically active throughout their lives, and are comfortable managing their own finances. They're no strangers to the gym, the voting booth, online investing sites, or the day-to-day management of their 401(k)s, and they're joining an already active and savvy group of Americans 50+ and beyond who are determined to leave their mark on the world. Novelli knows that there's strength in numbers and that 50+ Americans can seize the day by:
--Working to transform health care not only by demanding quality care and lower pharmaceutical costs, but also by engaging in healthy lifestyles and preventive care
--Creating a secure retirement by planning personal finances well in advance and working to make Social Security solvent for all Americans
--Revolutionizing the workplace so those of us who want or need to continue working can do so in a way that benefits everyone.
--Building livable communities with improved housing, transportation, and services, allowing all Americans to age in place.
--Changing the marketplace by driving the development of innovative products and services that add value to 50+ lives, and using collective purchasing power to make them affordable
--Advocating for causes that will really make a difference
--Creating a lasting legacy so we can leave the world a better place than we found it.
By discovering the possibilities that lie within all of us, we can ignite a twenty-first-century revolution to make America better and stronger. If you're 50+, Bill Novelli has a message for you: The best is yet to come.
Bill Novelli is the CEO of AARP. Prior to joining AARP, Novelli held executive positions at CARE and the Campaign for Tobacco-Free Kids and founded Porter Novelli, one of the world's largest public relations agencies.
Randall (Boe) Workman is the director of CEO Communications at AARP. He is the author of Voice of an Aging Nation: Selected Speeches of Horace B. Deets. He received his Ph.D. from Indiana University.
"With boomers looking toward the Big R (retirement), what will they do next? Bill Novelli spells it out. They'll change the culture once again---redefining the workplace, their communities, health care, and public services. They'll not only change the retirement culture, but they can make communities and life better. At every stage of their journey they've changed the culture. Now they're set."
---Jane Bryant Quinn, author of Smart and Simple Financial Strategies for Busy People
"50+ is an inspirational and thought-provoking book about our unique opportunity to change America. Bill Novelli, who has a history of tackling tough social issues, shows us how we can improve the quality of our own lives and create a healthier nation by seizing the opportunities that spring from our increased longevity and the aging of the boomers.
50+ will ignite your passion to join the revolution."
---Tommy Thompson, former Secretary, U.S. Department of Health and Human Services
"It is no secret that the demographics of this nation are changing dramatically. As 78 million baby boomers retire, this nation can provide a positive revolution for change or continue the politics of gridlock, division, and partisanship. In this challenging book, Bill Novelli believes we have the opportunity to make America stronger and better. For that to happen, the author believes a generation that helped make this country strong will have to respond to duty one more time, while they are still in their prime. He's right!"
---Leon E. Panetta, former White House Chief of Staff
"Bill Novelli has issued a compelling call to action that we all should heed to harness our energy, experience, and principles in order to transform ourselves, the country, and the planet. In laying down the gauntlet to perhaps the most idealistic generation living in the most exciting period of human history, Bill gives us great hope for our future and illuminates a path to fulfillment. Yes, there is life after 50. In fact, we can thrive and leave a lasting, positive legacy."
---Naomi Judd, singer, songwriter, social activist
"A call to action to the boomers and their older brothers and sisters to reignite their passion for change and to make America a better place for all generations . . . This is a must-read for anyone who wants to make the most of life after 50."
---Juan Williams, NPR senior correspondent and author of Eyes on the Prize
"Unlike most executives, who market products, Bill Novelli has become known for marketing ideas, causes, and healthier lifestyles. Today he is calling on America to prepare for a future with a larger share of older persons---by trying to forge a consensus between aging boomers and an optimistic generation of rising millennials."
---William Strauss and Neil Howe, coauthors of Generations