A Double Tall Tale of Caffeine, Commerce, and Culture
By Taylor Clark
(Back Bay Books, Paperback, 9780316014038, 301pp.)
Publication Date: November 2008
List Price: $14.99*
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In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.
""Starbucked" is ...smart cultural criticism minus any academic gobbledygook. Mr. Clark is quite funny as he dryly sends up the excess of the corporate behemoth, and Starb"u"cked is an entertaining, highly readable book....Full of cocktail-party-worthy tidbits." --Adelle Waldman, "New York Observer.