Creating the Next Industrial Revolution
Little Brown and Company, Hardcover, 9780316353168, 416pp.
Publication Date: September 1, 1999
In this inspiring book they define a superior and sustainable form of capitalism based on a system that radically raises the productivity of nature's dwindling resources. Natural Capitalism shows how cutting-edge businesses are increasing their earnings, boosting growth, reducing costs, enhancing competitiveness, and restoring the earth by harnessing a new design mentality. The authors offer dozens of examples of businesses that are making fourfold or even tenfold gains in efficiency, from self-heating and self-cooling buildings to 200-miles-per-gallon cars, while ensuring that workers aren't downsized out of their jobs.
This practical blueprint shows how making resources more productive will create the next industrial revolution.