Natural Capitalism

Natural Capitalism Cover

Natural Capitalism

Creating the Next Industrial Revolution

By Paul Hawken; L. Hunter Lovins (Joint Author); Amory Lovins (Joint Author)

Little Brown and Company, Hardcover, 9780316353168, 416pp.

Publication Date: September 1, 1999

There are no more respected voices in the environmental movement than Paul Hawken and Amory and Hunter Lovins, true counselors on the direction of twenty-first-century business. With hundreds of thousands of books sold worldwide, they have set the agenda for rational, ecologically sound industrial development.

In this inspiring book they define a superior and sustainable form of capitalism based on a system that radically raises the productivity of nature's dwindling resources. Natural Capitalism shows how cutting-edge businesses are increasing their earnings, boosting growth, reducing costs, enhancing competitiveness, and restoring the earth by harnessing a new design mentality. The authors offer dozens of examples of businesses that are making fourfold or even tenfold gains in efficiency, from self-heating and self-cooling buildings to 200-miles-per-gallon cars, while ensuring that workers aren't downsized out of their jobs.

This practical blueprint shows how making resources more productive will create the next industrial revolution.