The Business Playground

Where Creativity and Commerce Collide

By Dave Stewart; Mark Simmons; Richard Branson (Foreword by)
New Riders Publishing, Paperback, 9780321720580, 244pp.

Publication Date: July 2010

List Price: $24.99*
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The Business Playground is "the" definitive guide to creativity and innovation
Written by musician/entrepreneur Dave Stewart and branding expert Mark Simmons, "The Business Playground" offers a revealing look at what creativity is and how to apply it in business through an inspiring mix of scientific studies, anecdotes, high-profile interviews, and thought-provoking games that you can play alone or with your co-workers.
"The Business Playground" is not your average business book. Former Eurythmics band member Dave Stewart turns on his rock and roll charm with personal, inspirational stories from his own career as well as interviews with such innovative and influential thinkers as Mick Jagger, Microsoft's Paul Allen, and Twitter's Evan Williams. The legendary Sir Richard Branson makes a guest appearance as the author of the book's foreword where he sets the tone for this quirky, fun, emminently useful guide to creative business thinking.
Whether you re running a one-man show or heading up a multinational corporation, you ll discover new techniques for finding and harnessing your creative abilities and putting them to work for your business in this entertaining book.
"The Business Playground" includes real-world examples of innovation in action, as well as substantial and practical techniques that you can use immediately to aid in creative thinking and problem solving. Play the games at the end of each chapter and you ll learn how to:
Ask the right questions so you can find the right answers Rediscover, train, and utilize your innate creative abilities Conduct the perfect brainstorm yes, such a thing really does exist Create a work culture that's conducive to creativity Help people collaborate with others within and outside of the organization Kill ideas that aren t working before they waste too much time and too many resources In his foreword Sir Richard Branson says, Dave and Mark's enthusiasm for creativity and how it can be applied in business leaps off every page. "The Business Playground" will bring out the creative child inside all of us and I can t imagine many readers being left uninspired to try it out for themselves. Their mix of insights about creativity, revealing examples, anecdotes, interviews with creative thinkers, and games make for an entertaining and informative read. If you get half as much out of this book as I did, you re in for quite a treat.
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About the Author
Mark Simmons is the leading authority on Punk Marketing. Over an 18-year career on both sides of the Atlantic, he helped make Coca-Cola a household name while at the corporate giant; ran the agency Anti-Corp; and managed the West Coast Crispin Porter & Bogusky. Mark's passion for ideas shakes the ground and his tattoo says conformity is the enemy of creativity. He is a consultant and self-proclaimed guru and lives in Santa Monica with his wife and young son.Sir Richard Branson is a hugely successful international entrepreneur, adventurer and icon, and is chairman of the Virgin Group. His autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It and Business Stripped Bare, are all international bestsellers. He lives on Necker Island in the British Virgin Islands and is married with two grown-up children.
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