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Nicely Said

Nicely Said Cover

Nicely Said

Writing for the Web with Style and Purpose

By Nicole Fenton; Kate Kiefer Lee

New Riders Publishing, Paperback, 9780321988195, 184pp.

Publication Date: June 14, 2014

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Description
Whether you re new to web writing, or you re a professional writer looking to deepen your skills, this book is for you. You ll learn how to write web copy that addresses your readers needs and supports your business goals.
Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair ofDesign Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more.
Topics include:
Write marketing copy, interface flows, blog posts, legal policies, and emails
Develop behind-the-scenes documents like mission statements, survey questions, and project briefs
Find your voice and adapt your tone for the situation
Build trust and foster relationships with readers
Make a simple style guide
" Writing is a skill that will hugely benefit anyone's career, and luckily, it's a skill that anyone can learn.Nicely Saidis a wonderful guide to writing clearly and concisely for the audience you re trying to reach. Whether you re a professional or just getting started, you ll find a ton to steal from here. "
( Austin Kleon, author ofSteal Like An ArtistandShow Your Work
""Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers.""
- Erin Kissane, author of The Elements of Content Strategy


About the Author
Nicole Fenton is an independent writer and editor in Brooklyn. She has worked at a large social network, a startup incubator, a design studio, and Apple. She manages content projects of all sizes and teaches writing as a design practice.

Kate Kiefer Lee is a writer and editor at MailChimp and a former magazine editor. She has written for publications like Forbes and A List Apart, and spoken about web content around the world. She teaches people how to write like they talk. "
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