Bump It Up
Transform Your Pregnancy into the Ultimate Style Statement
By Amy Tara Koch
(Ballantine Books, Paperback, 9780345514479, 208pp.)
Publication Date: March 23, 2010
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The key to pregnancy chic? Creativity. Effort. And a commitment to pushing the sartorial envelope even when you’d rather crawl back under the sheets with a box of doughnuts. But don’t let “thigh” anxiety drive you to sneakers and plus-size velour tracksuits. It’s time to turn nine months of potential frump into mega maternity moxie.
In this witty and accessible pregnancy primer to all four trimesters, career fashionista and mother of two Amy Tara Koch offers easy ways for moms-to-be to pop out of the preggo pits and pull together dozens of jaw-dropping maternity ensembles—without breaking the bank. This timeless style manifesto features sketches from today’s most popular fashion designers, including Nicole Miller, Diane von Furstenberg, Donna Karan, and Isaac Mizrahi, as well as tips and tricks from Koch and her “A-list”—a roster of fashion editors, beauty gurus, and celebrity stylists. Packed full of clever quizzes, skin care secrets, and a handy glossary of terms that every pregnant woman needs to know, Bump It Up will have you putting on the glitz throughout your pregnancy and beyond.
Amy Tara Koch is a Chicago-based freelance journalist and trend aficionado. She contributes to Town & Country, The New York Times, American Way, INC, Travel + Leisure, Daily Candy, The Huffington Post, and Child. Koch has also served as style columnist for The Chicago Tribune, fashion and beauty editor for iVillage, and host for THE INC LIFE, an online trend program for INC magazine. Koch is also the trend reporter for NBC (WMAQ-TV) and a style expert for Vogue and USA Today.
In addition to her media presence, Koch is a speaker and consultant whose clients include Macy’s, P&G, Unilever, Frederic Fekkai, Starbucks, Foote, Cone & Belding, and the McDonald’s Corporation.
Koch has also held posts at Paper, Mademoiselle, and BCBG Max Azria and has handled celebrity relations, events and fashion marketing for luxury brands such as Allure, Van Cleef & Arpels, Bottega Veneta, Bobbi Brown Cosmetics, and Sony.
Koch lives in Chicago with her husband, Peter Gottlieb, and their daughters, Isabella and Brette.
"Bump It Up—when she is carrying a child. It celebrates her body by embracing it with love, style, and comfort." —Donna Karan
"Why, oh, why wasn’t Bump It Up around when I was pregnant? It is zippy, humorous, and filled with practical tips that any woman can relate to. It is the ultimate preggo style bible!" —Kate Spade
"Turn your pregnancy into a fashion Mardi Gras. Amy Tara Koch’s witty yet brilliantly realistic approach to pregnancy dressing is refreshing and spot-on." —Simon Doonan, creative director, Barneys New York
"Kick up your kitten heels and listen to my friend Amy Koch. Her fashion-forward pregnancy style tips are like getting a master’s degree in maternity."—Steven "Cojo" Cojocaru, fashion correspondent, Entertainment Tonight