Why We Eat More Than We Think
By Brian Phd Wansink
(Bantam, Mass Market Paperback, 9780345526885, 304pp.)
Publication Date: December 28, 2010
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This book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you.
• Can the size of your plate really influence your appetite?
• Why do you eat more when you dine with friends?
• What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat?
• How does music or the color of the room influence how much—and how fast—we eat?
• How can we “mindlessly” lose—instead of gain—up to twenty pounds in the coming year?
Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office—wherever you satisfy your appetite.
A former stand-up comic and director of the USDA’s dietary guidelines, Brian Wansink is a professor at Cornell University and director of the internationally known Cornell Food and Brand Lab. He has been involved in over 250 eating behavior studies, and has made over 1,000 presentations on every continent but Antarctica. He lives with his family in Ithaca, NY, where he enjoys both French food and french fries.
“Brian Wansink’s discoveries might very well change your life.”—O: The Oprah Magazine
“A fascinating look at the hidden psychology of eating.”—Time
“Peppered with appealing humor, diet tips, and fascinating material.”—The New York Times