A Consumers' Republic

A Consumers' Republic

The Politics of Mass Consumption in Postwar America

By Lizabeth Cohen

Vintage, Paperback, 9780375707377, 576pp.

Publication Date: December 30, 2003

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life.
Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our Consumers Republic Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.

About the Author
Lizabeth Cohen is the Howard Mumford Jones Professor of American Studies in the History Department of Harvard University. She is also the author of A Consumers' Republic: The Politics of Mass Consumption in Postwar America (2003) and co-author with David M. Kennedy of The American Pageant, a college-level US history textbook.

Praise For A Consumers' Republic

“Provocative . . . original. . . . Rich in detail and perception.” —The New York Times Book Review

“Substantial, illuminating, and sophisticated. . . . A creative, provocative and often compelling account. . . . Sweeping and fascinating. . . . A genuine contribution to postwar American history.” —Chicago Tribune

“Ingenious. . . . Exceptional. . . . Cohen thinks big. . . . Her history is impeccable; her almost superhuman investigations into obscure sources and archives bring many rewards.” —The New Republic

“A sobering book—and an essential one. . . . Broadly ambitious. . . . The first historical account to examine closely the social world of postwar consumerism and the politics that were so tightly enmeshed with it.” —The American Prospect