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The Reputation Economy

The Reputation Economy Cover

The Reputation Economy

How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset

By Michael Fertik; David C. Thompson

Crown Business, Hardcover, 9780385347594, 256pp.

Publication Date: January 20, 2015

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Description
Reputation is power.
Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.
And in the coming Reputation Economy, it's getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only "gather" all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency.
Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley's leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects.
You will learn:
. What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results.
. How to curate your on "and" offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors.
. Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers.
. Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie's List, or your standing as buyer or seller - on sharing economy sites like AirBnB or Uber
. How to create false tails and digital smokescreens to hide the negative information that's out there
With a good digital footprint, the world is your oyster. This book will show you how to control, curate, and optimize your digital reputation to become rich in a world where your reputation is as valuable as the cash in your wallet.


About the Author
Michael Fertik is the CEO and Founder of Reputation.com, the world leader in digital reputation and privacy management. Frequently recognized as the chief global champion of data privacy and reputation, he is a World Economic Forum Technology Pioneer, a member of the WEF's Global Agenda Council on the Future of the Internet, Lecturer at Harvard Law School, and the inventor of multiple patents in the field of Internet technologies. A graduate of Harvard College and Harvard Law School, Michael lives in Palo Alto, California.

David Thompson was the first General Counsel and Chief Privacy Officer of Reputation.com. A former clerk for Justice Antonin Scalia, his a graduate of Yale College and Stanford Law School. He is a lawyer and business executive. He lives in Los Angeles, California."
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