Unleashing the Creative Potential Within Us All
Publication Date: October 15, 2013
List Price: $29.00*
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IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.
Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
David Kelley is the executive director of the Objectivist Center. Educated at Princeton University, earlier in his career he taught philosophy at Brandeis University and Vassar College. He has written widely on the subject of libertarianism including "The Evidence of the Senses; The Art of Reasoning; and "is co-author of "The Logical Structure of Objectivism."