The Ten Faces of Innovation

Ideo's Strategies for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization

By Thomas Kelley; Jonathan Littman
(Broadway Business, Hardcover, 9780385512077, 273pp.)

Publication Date: October 18, 2005

List Price: $29.95*
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Description
The author of the bestselling "The Art of Innovation "reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.
The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.
Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the A"nthropologist "the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the" Cross-pollinator" who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the" Hurdler," who instantly looks for ways to overcome the limits and challenges to any situation.
Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.



About the Author
Thomas Kelley runs the marketing side of the hugely successful industrial product design firm IDEO. His brother, David, started the company in 1977 in Palo Alto, CA. One of his earliest projects was designing the first mouse for Steve Jobs at Apple Computers.

Jonathan Littman is the author of three previous books, including The Fugitive Game and The Watchman, and his articles have appeared in the Los Angeles Times Magazine, Forbes, the San Francisco Chronicle, and other publications. A former college soccer player (on Berkeley's nationally ranked NCAA playoff sqaud), he is the father of two young daughters. He lives in the Bay Area.
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