In Pursuit of Elegance

Why the Best Ideas Have Something Missing

By Matthew E. May; Guy Kawasaki (Foreword by)
(Crown Business, Paperback, 9780385526500, 224pp.)

Publication Date: September 7, 2010

List Price: $14.00*
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Description

What made the Sopranos finale one of the most-talked-about events in television history?

Why is sudoku so addictive and the iPhone so darn irresistible?

What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks?

Elegance.

In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements—seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that what’s “not there” often trumps what is.

In the bestselling tradition of The Tipping Point, Made to Stick, and The Black Swan, In Pursuit of Elegance will change the way you think about the world.




About the Author
Matthew E. May is a longtime Toyota business partner, holding a key advisory role with the University of Toyota for more than eight years. As a master Toyota instructor and founder of L.A.-based Aevitas, he partners with management teams to achieve excellence in innovation, working with a number of well-known organizations, including Wells Fargo, Sprint Nextel, Quadrant Homes, and the Los Angeles Police Department. A graduate of The Wharton School and Johns Hopkins University, he lives with his wife and daughters in Southern California, where he is an avid cyclist.

Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of Alltop.com. He is the author of 11 other books, including "Enchantment", "Reality" "Check", "The Art of the Start", "Rules for Revolutionaries", "How to Drive Your Competition" "Crazy", and "The Macintosh Way".Attract
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