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How Peer Pressure Can Transform the World

By Tina Rosenberg

W. W. Norton & Company, Hardcover, 9780393068580, 432pp.

Publication Date: March 2011

In the style of "The Tipping Point" or "Freakonomics," Rosenberg delivers a groundbreaking book that examines how peer pressure can transform the world.

About the Author
Tina Rosenberg, the winner of a MacArthur grant, is a contributing writer for the "New York Times Magazine". Her last book, "The Haunted Land", won the Pulitzer Prize and the National Book Award. She lives in New York City.