Join the Club

Join the Club Cover

Join the Club

How Peer Pressure Can Transform the World

By Tina Rosenberg

W. W. Norton & Company, Hardcover, 9780393068580, 432pp.

Publication Date: March 28, 2011

In the style of "The Tipping Point" or "Freakonomics," Rosenberg delivers a groundbreaking book that examines how peer pressure can transform the world.