Microstyle

Microstyle

The Art of Writing Little

By Christopher Johnson

W. W. Norton & Company, Hardcover, 9780393077407, 256pp.

Publication Date: July 25, 2011

Description
Branding consultant Johnson delivers a field guide for the age of the incredible shrinking message.


About the Author
Christopher Johnson is Professor of Practice in the Department of Communication at the University of Washington, as well as a verbal branding consultant known as The Name Inspector.