Join the Conversation

Join the Conversation

Sign up today to hear about books and authors from an independent bookstore near you.

Ogilvy on Advertising

Ogilvy on Advertising Cover

Ogilvy on Advertising

By David Ogilvy

Vintage, Paperback, 9780394729039, 224pp.

Publication Date: March 12, 1985

Advertisement
Description

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.



About the Author
David Ogilvy (1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called "the most sought-after wizard in the business" shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.
Advertisement