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We-Commerce

We-Commerce Cover

We-Commerce

How to Create, Collaborate, and Succeed in the Sharing Economy

By Billee Howard

Tarcherperigee, Hardcover, 9780399173622, 208pp.

Publication Date: December 1, 2015

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Description
Named anInc. Business Beach Read for Summer 2016
In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy
Today, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of we instead of me, focused on the needs of the many over the few. Booming companies such as Uber and Airbnb leverage technology to create platforms that rely largely on social media and community feedback to facilitate people's ability to collaborate with one another. Instead of traditional business strategies, companies must nowinspire belief and trust in their communities; collaborate with their customers; create business models that are socially and environmentally responsible; find opportunities for creative collaboration with large, global markets; and become a new generation of innovators artists of business.
With advice from stay small but include all to profit with purpose and embrace disruption, Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy.


About the Author
BilleeHoward is founder and chief engagement officer ofBrandthropologie, and president of Mojo Risin Productions. Brandthropologie is a cutting-edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative, and passionate dialogues with target communities, while blazing a trail toward new models of artful, responsible, and sustainable business success. Mojo Risin, Brandthropologie s small-batch production studio, creates custom branded immersive entertainment contentfor television on the web. Howard is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She began her career at age twenty-two as press secretary for the president of the Philippines, and subsequently worked at the world's largest PR firm, Weber Shandwick, handling global communications for clients including Samsung, PepsiCo, MasterCard, and All State."
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