The Invisible Touch

The Four Keys to Modern Marketing

By Harry Beckwith
(Grand Central Publishing, Hardcover, 9780446524179, 256pp.)

Publication Date: March 2000

Other Editions of This Title: Paperback

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This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.

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