The Invisible Touch

The Four Keys to Modern Marketing

By Harry Beckwith
(Grand Central Publishing, Hardcover, 9780446524179, 256pp.)

Publication Date: March 2000

Other Editions of This Title: Paperback

Shop Local
Enter your zip code below to find indies closest to you.

Go


Description

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.

Indie Bookstore Finder











Update Profile