Basic Instincts

Human Behaviour and the New Economics

By Peter Lunn
(Marshall Cavendish Corporation, Paperback, 9780462099200, 304pp.)

Publication Date: June 2008

List Price: $26.95*
* Individual store prices may vary.
Shop Local
Enter your zip code below to find indies closest to you.

Go


Description
Human instincts are surprisingly sophisticated and subtle, having adapted over generations of trading with each other. Understanding how these instincts work can not only change the way you think about your own affairs, it can alter how you think about a whole range of economic and business issues (from what constitutes a fair salary to the impact of globalisation).A new breed of economists - known as behavioural economists - has started to observe economic life more closely. This book reveals the fascinating results of their studies . Human instincts have long been ignored by traditional economics, but they are crucial factors in major economic decisions, and hence important for our futures. This engaging book is about those human instincts and how the study of them has begun to change fundamentally the science of economics and our own behaviour in today's world.
Indie Bookstore Finder
EBbooks and EReaders
Find great gifts: Signed books
Link to IndieBound






Update Profile