Basic Instincts

Human Behaviour and the New Economics

By Peter Lunn
(Marshall Cavendish Limited, Paperback, 9780462099200, 304pp.)

Publication Date: June 2008

Other Editions of This Title: Paperback

Shop Local
Enter your zip code below to find indies closest to you.

Go


Description
Human instincts are surprisingly sophisticated and subtle, having adapted over generations of trading with each other. Understanding how these instincts work can not only change the way you think about your own affairs, it can alter how you think about a whole range of economic and business issues (from what constitutes a fair salary to the impact of globalisation).A new breed of economists - known as behavioural economists - has started to observe economic life more closely. This book reveals the fascinating results of their studies . Human instincts have long been ignored by traditional economics, but they are crucial factors in major economic decisions, and hence important for our futures. This engaging book is about those human instincts and how the study of them has begun to change fundamentally the science of economics and our own behaviour in today's world

Indie Bookstore Finder

Indie Bestsellers

Confessions of a Self-Help Writer
Benjamin Dehaven
Lagniappe Publishing
Annihilation
Jeff VanderMeer
FSG Originals
The Martian
Andy Weir
Crown
Benediction
Kent Haruf
Vintage

Make Your Own Wishlist








Update Profile