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The Economic Naturalist's Field Guide

The Economic Naturalist's Field Guide Cover

The Economic Naturalist's Field Guide

Common Sense Principles for Troubled Times

By Robert H. Frank

Basic Books, Hardcover, 9780465015115, 240pp.

Publication Date: May 1, 2009


The New York Times columnist and author of The Economic Naturalist, Robert Frank returns to show how behavioral economics can illuminate some of the most important issues of our times

About the Author
Robert H. Frank is the Henrietta Johnson Louis Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management and a regular economics columnist for the New York Times. His previous books include Falling Behind, The Winner-Take-All Society, Luxury Fever, and Principles of Economics (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. He lives in Ithaca, New York.

Praise For The Economic Naturalist's Field Guide

“Witty, compelling, and sensible, these essays should resonate in this era of economic turmoil.”

Library Journal
“Frank’s writing sparkles, and the topics, which include health care and the subprime-mortgage crisis, are timely.”