Nature's Fortune

Why Saving the Environment is the Smartest Investment We Can Make

By Mark R. Tercek; Jonathan S. Adams
(Basic Books, Hardcover, 9780465031818, 240pp.)

Publication Date: April 2013

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Environmentalism has traditionally been anathema to business—and vice versa. But concern for the environment can coexist with and even increase corporate profitability. In Nature’s Fortune, CEO of the Nature Conservancy and former investment banker Mark R. Tercek and science writer Jonathan S. Adams argue that governments and businesses can no longer afford to ignore the value of nature on their balance sheets. The responsible stewardship of natural resources is now of utmost economic importance. After all, success in business depends on the proper valuation of assets. Nature’s Fortune offers a revolutionary guide to the world’s economic—and environmental—well-being.

About the Author

Mark R. Tercek is president and CEO of the Nature Conservancy. Tercek was previously a managing director at Goldman Sachs, where he played a key role in developing the firm’s environmental strategy. He lives in Washington, DC.

Jonathan S. Adams is a science writer and conservationist. He is the author most recently of The Future of the Wild: Radical Conservation for a Crowded World, and co-editor of Precious Heritage: The Status of Biodiversity in the United States. He lives in Rockville, Maryland.

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