For God, Country, and Coca-Cola

For God, Country, and Coca-Cola

By Mark Pendergrast

Basic Books (AZ), Paperback, 9780465054688, 664pp.

Publication Date: March 17, 2000

Description
"For God, Country and Coca-Cola" is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the companyand of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the worldthis is business history at its best: in fact, The Real Thing.


About the Author
A business journalist, born in Atlanta and is a graduate of Harvard Univ.