The Psychology Of Everyday Things

By Donald A. Norman
(Basic Books, Hardcover, 9780465067091, 272pp.)

Publication Date: June 1988

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Description

"Even the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this fascinating, ingeniou"




About the Author

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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