Psychology of Everyday Things

Psychology of Everyday Things

By Donald A. Norman; Norman; Don Norman

Basic Books, Hardcover, 9780465067091, 272pp.

Publication Date: May 23, 1988


"Even the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this fascinating, ingeniou"

About the Author
"Business Week" has named Don Norman one of the world's most influential designers. He has been both a professor and an executive: he was Vice President of Advanced Technology at Apple; his company, the Nielsen Norman Group, helps companies produce human-centered products and services; and he has been on the faculty at Harvard, the University of California, San Diego, Northwestern University, and KAIST, in South Korea. He is the author of many books, including "The Design of Everyday Things", "The Invisible Computer" (MIT Press), "Emotional Design", and "The Design of Future Things".