Tactical Transparency

Tactical Transparency Cover

Tactical Transparency

How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

By Shel Holtz; John C. Havens; Lynne D. Johnson (Foreword by)

Jossey-Bass, Hardcover, 9780470293706, 297pp.

Publication Date: November 1, 2008

While exposing the risks inherent in maintaining a nontransparent relationship with customers, "Tactical Transparency" provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency.

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About the Author
Shel Holtz is president of Holtz Communication+ Technology, which helps companies apply online communication capabilities to their strategic communications. His clients include IBM, Black & Decker, and Disney.

Neville Hobson is a business communications professional whose blog, NevOn.net, attracts more than 17,000 readers each month.