The Mary Kay Way
The Mary Kay Way
Timeless Principles from America's Greatest Woman Entrepreneur
John Wiley & Sons, Hardcover, 9780470379950, 238pp.
Publication Date: July 1, 2008
The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success principles that represents the forty-five year old success story of Mary Kay Ash, founder Mary Kay, Inc., the cosmetics company that provides women with unlimited opportunities for success. A foreword by Mary Kay’s grandson, also a company executive, introduces her timeless guide to entrepreneurial success.
A self-described "ordinary woman with extraordinarydetermination," Mary Kay Ash often said that she aimed to provide opportunities for women that did not exist during the twenty-five years when she was a working mother struggling to make ends meet. "When we began in 1963, we meant to change the lives of a few people. Instead we are changing the world," she wrote in her company magazine in 1989.
After decades of success, Mary Kay was asked what it was that motivated her now that she had achieved so much. Her words spoke volumes about her quest and the company's mission to enrich women's lives: "If today one more woman learns how great she really is, then for me it has been a great day."
What Mary Kay did for the economic liberation ofwomen is what truly secures her legacy and extends itpast the vast boundaries of her beloved native Texas.How she did it is a success story that has captured thehearts and minds of the world. This is her story in herown words. It is followed by an epilogue that reflectson the life of this most remarkable woman.